It’s important to think like Google and implement strategies that are consistent with the spirit of what Google wants to attain. It’s also still important to understand that there are computer algorithms implementing Google’s vision. Leveraging Google’s algorithm at the expense of Google’s vision will not lead to long-lasting SEO success. That doesn’t mean you don’t do it, but you do it in way that you are cognizant of the algorithm and Google’s intent.

extracted from Post by: Mark Munroe, March 11, 2014 on LinkedIn